Remember last August, when I gave y’all a heads up? Here’s the second. As a part of my final college course (yes, I am freaking out and no, I don’t have post-grad plans thanks for asking), Integrated Marketing Communications, I will be posting weekly about the latest and greatest in the world of IMC. I [Continue Reading…]
Target’s Right On Target…Again.
Hi, I’m Blair and I am addicted to Target. Really, though. Everything about the store sucks me in. The lights, the way it always smells, the various clearance sections…it’s an obsession. Last night, when I realized that I had run out of yogurt, I convinced myself that it was absolutely necessary to drive to Target [Continue Reading…]
27 Christian Songs That Don’t All Sound The Same
It’s no secret that Christian music has a bad stigma. Some people say it sounds too preachy, or too gospely, or that it all sounds the same. Listen, I’m not disagreeing. And while I do listen to a lot of mainstream music as well, sometimes I crave the refreshment and clarity that Christian music can [Continue Reading…]
My New Year’s Resolutions 2013
As I mentioned before, I don’t believe in lengthy resolution lists. One, because ain’t nobody got time for that, and two, because I think they make people for more defeated than victorious. And I am not down with either one of those options. So, I’ve thought about it and come up with two resolutions. One [Continue Reading…]
Instant Gratification + Branding = Success?
Marketing is shifting–towards more customer interaction, towards a stronger social media presence, and now towards the need for marketers to think and act like publishers. Publishers? Why? Because word-of-mouth advertising and social media occur with absolutely no delay, and thus marketers should also interact with their customers and advertise their brands in a real-time way; [Continue Reading…]
100 Things I Love for My 100th Post
Can you believe it? This is my 100th Blair Blogs post! And I’m grateful, so grateful, for readers like you and super supportive friends and family! I’m trying to get better about counting my blessings and not my complaints. Life is beautiful, so let’s celebrate it, ya know? The way the first sip of water feels [Continue Reading…]
Dear American Airlines,
Dear American Airlines, I flew you last Saturday as I headed back to school after Thanksgiving break. My flight was in the morning and I departed from Dallas-Fort Worth (DFW), heading towards Raleigh-Durham (RDU). I’ll get right to it. You’re annoying. Really annoying. The woman who checked me in was nice enough, I’ll give you that. [Continue Reading…]
Right On Target: Making Dandruff Cool and Other Güd Stuff
New Brands on the Market New brands are nothing, well, new. Launched in May of this year, Clear Shampoo and Conditioner is one of the youngest products gracing the shelves of Target today. In the health and beauty industry, new products are churned out faster than Paula Deen makes artery-clogging dishes. But it’s quite unusual [Continue Reading…]
“I wish my mom would’ve talked to me about Lady Pens.”
It seems that women have been marketed special products “just for us” since Eve bit into that piece of fruit so many years ago. Despite the heavy backlash marketers receive from women who don’t want a more womanly car or a more feminine computer website, marketers continue to think that product lines “for her” are the [Continue Reading…]
Dove vs. Axe: My Take on the Unilever Controversy
{This post is best viewed on my blog, here.} The Controversy Are you familiar with the Dove and Axe controversy? Basically, both of these brands are under the Unilever parent company, yet stand for wholly different morals. The question is: can both brands coexist under the Unilever umbrella? Dove’s Stance Dove stands for real beauty and [Continue Reading…]
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