It’s well known that business cards are perhaps the single most important business tool. A business card speaks volumes long after a conversation is over and a potential client is back at the office. From your name and title to which phone number or email address to include, a great deal of thought is given [Continue Reading…]
What You Need for Elonthon (Besides a happy heart!)
I’m a student at Elon University, a senior, and I will be a 24-hour dancer at Elonthon this year. You should be proud that I got through that sentence without crying after the eighth word. Don’t know what Elonthon is? It’s a 24 dance marathon to benefit the Duke Children’s Hospital held here on campus. [Continue Reading…]
3 Things Nonprofits Should Be Doing
Oh, nonprofits. So much goodwill and so much heart. But organizations don’t thrive on goodwill and heart alone. In his report, Marketing & Communications in Nonprofit Organizations, David Williamson outlines nine “morals” that nonprofits should implement. Although each one is interesting, I found the following three the most important: Moral #1: Don’t just communicate. Market. [Continue Reading…]
What’s It Like To Go To The Chiropractor?
I’ve had scoliosis since I was just a little girl in elementary school. Because my back is a bit more curvy than the average person’s (see my x-ray below), I experience back pain ranging anywhere from dull to excruciating on a regular basis. In the years since my initial diagnosis, I have dealt with my back pain [Continue Reading…]
“No Noise” Packaging Results In Quieter Products
Most of us can agree that we are nearly constantly bombarded with advertisements. Drive down the street, you’ll see billboards. Flip on the television, you’ll see commercials. Power up your laptop, you’ll see ads. Walk through the aisles of Target, you’ll see logos and labels screaming “choose me! buy me!” Screaming. Our world seems to be noisy–very [Continue Reading…]
Emotional & Health Benefits of Letter Writing
Is there any better feeling than opening your mailbox to find an envelope with your name on it…and then opening it to find a genuine, handwritten letter? Receiving a letter tops my list of life’s simple joys. But you know what they say–you have to be a friend to have a friend. Not only is [Continue Reading…]
BirthdayPak Gives Direct Marketing a New Look…Free Gift Cards?
Direct marketing is generally annoying, ignored, and disliked. Think television commercials, radio spots, and advertisements in your mailbox. None are paid much attention, and most make it difficult for marketers to measure their ROI. There is something to be said, however, about tangible marketing materials. Things like receiving photos your hired photographer took on a [Continue Reading…]
How To Remove Wax From A Candle Jar in 7 Easy Steps
I am a candle lover. I’d be okay if you called it an obsession. I’ll never be a cat lady, but I may just turn out to be a candle lady. Oh, you get it? Okay, moving on. With the high rate at which I burn through candles (no pun intended), I am always left [Continue Reading…]
Why Building a Non-Profit Brand Counts
How ABAN Changes Lives (And Why) Have you heard of ABAN (A Ban Against Neglect)? It’s a non-profit located in Accra, Ghana working to change the lives of street girls and clean up the environment simultaneously. The organization was started by two students who were studying abroad in Ghana their junior year of college; these [Continue Reading…]
Freshen Your Home…You’ll Be “Glade” You Did
My name is Blair and I am obsessed with candles. But there is a major downside to candles…they require fire to burn. Fire can be dangerous, obviously. Because I’m somewhat traumatized from watching a neighbor’s house burn down as a child, I am super careful when it comes to lighting my many candles. So when [Continue Reading…]
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