Is there any better feeling than opening your mailbox to find an envelope with your name on it…and then opening it to find a genuine, handwritten letter? Receiving a letter tops my list of life’s simple joys. But you know what they say–you have to be a friend to have a friend. Not only is [Continue Reading…]
Archives for 2013
BirthdayPak Gives Direct Marketing a New Look…Free Gift Cards?
Direct marketing is generally annoying, ignored, and disliked. Think television commercials, radio spots, and advertisements in your mailbox. None are paid much attention, and most make it difficult for marketers to measure their ROI. There is something to be said, however, about tangible marketing materials. Things like receiving photos your hired photographer took on a [Continue Reading…]
How To Remove Wax From A Candle Jar in 7 Easy Steps
I am a candle lover. I’d be okay if you called it an obsession. I’ll never be a cat lady, but I may just turn out to be a candle lady. Oh, you get it? Okay, moving on. With the high rate at which I burn through candles (no pun intended), I am always left [Continue Reading…]
Why Building a Non-Profit Brand Counts
How ABAN Changes Lives (And Why) Have you heard of ABAN (A Ban Against Neglect)? It’s a non-profit located in Accra, Ghana working to change the lives of street girls and clean up the environment simultaneously. The organization was started by two students who were studying abroad in Ghana their junior year of college; these [Continue Reading…]
Freshen Your Home…You’ll Be “Glade” You Did
My name is Blair and I am obsessed with candles. But there is a major downside to candles…they require fire to burn. Fire can be dangerous, obviously. Because I’m somewhat traumatized from watching a neighbor’s house burn down as a child, I am super careful when it comes to lighting my many candles. So when [Continue Reading…]
Everyone Cares About Something: Why The Cause Always Trumps The Brand
I care about a sweet little girl named Janeth who lives in Tanzania. I’ve never met her, I’ve never even been to Tanzania. But I sponsor her through Compassion International, a worldwide child sponsorship organization. I send money to Janeth each month that makes sure she has food, clothing, medicine, and an education. I love [Continue Reading…]
My Current Heartbeat
Obsessed with this quote. It is exactly what I believe and exactly what I remind myself of daily. So, I created the above image, printed it, and framed it. You can download it too if you want! Happy Monday, friends.
Customer Engagement–Does It Matter?
YES. Make that a loud, bellowing, resounding yes. Hans Willems reminds us in his report, “Customer-Driven Online Engagement” that the customer is king. Especially in this age where e-commerce is the standard. Little MOO Makes a Big Impact In a Fast Company article, “Customer Engagement: Why All Companies Could Use a Little MOO,” Shawn Graham discusses [Continue Reading…]
Heads Up #2 To My Readers
Remember last August, when I gave y’all a heads up? Here’s the second. As a part of my final college course (yes, I am freaking out and no, I don’t have post-grad plans thanks for asking), Integrated Marketing Communications, I will be posting weekly about the latest and greatest in the world of IMC. I [Continue Reading…]
Target’s Right On Target…Again.
Hi, I’m Blair and I am addicted to Target. Really, though. Everything about the store sucks me in. The lights, the way it always smells, the various clearance sections…it’s an obsession. Last night, when I realized that I had run out of yogurt, I convinced myself that it was absolutely necessary to drive to Target [Continue Reading…]
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