Marketing for health-related causes is tough. You want your message to reach your target audience, properly inform them, and call them to action if necessary. With the chaos in today’s world, it is very easy, almost expected, for your message to be muddled, changed, or lost altogether. And while some organizations stick to the traditional [Continue Reading…]
Archives for 2013
“Don’t Go!”: The Power of Humor and Quirk in Communicating
I was a Netflix girl for a few years of high school and my freshman year of college. Many cold Winter nights were spent watching countless episodes of Netflixed Grey’s Anatomy episodes…back to back to back. After my freshman year, I cancelled my Netflix subscription. There were moments when I was tempted to renew it, [Continue Reading…]
How To Shop For & Buy Your First Apartment {Guest Post}
There comes a time in everyone’s life when it’s time to move on. Time to leave home, time to graduate from college, time to take a job somewhere different. No matter why you’re moving on, you’re going to need somewhere to live once the move’s been made. Now, if the idea of picking an apartment [Continue Reading…]
Come At Me, Bro!: The Power of Inbound Marketing
Outbound vs. Inbound Marketing As a marketing major, the stuff of many (many many many) class discussions is outbound versus inbound marketing. Which is superior, which is more effective, which is more measurable, which is more appropriate. What it boils down to is this: Outbound marketing (traditional marketing) focuses on pushing messages, advertisements, and ideas [Continue Reading…]
So You’re Abroad. And Homesick. Now What? {Guest Post}
Studying abroad can be a once-in-a-lifetime experience that will benefit you later in life in so many ways. Although there are many awesome aspects to studying abroad, the experience is no doubt a difficult one. One downside of studying abroad is that many students experience homesickness…being away from home isn’t easy! How to [Continue Reading…]
What To Put On The Back of Your Business Card {Guest Post}
It’s well known that business cards are perhaps the single most important business tool. A business card speaks volumes long after a conversation is over and a potential client is back at the office. From your name and title to which phone number or email address to include, a great deal of thought is given [Continue Reading…]
What You Need for Elonthon (Besides a happy heart!)
I’m a student at Elon University, a senior, and I will be a 24-hour dancer at Elonthon this year. You should be proud that I got through that sentence without crying after the eighth word. Don’t know what Elonthon is? It’s a 24 dance marathon to benefit the Duke Children’s Hospital held here on campus. [Continue Reading…]
3 Things Nonprofits Should Be Doing
Oh, nonprofits. So much goodwill and so much heart. But organizations don’t thrive on goodwill and heart alone. In his report, Marketing & Communications in Nonprofit Organizations, David Williamson outlines nine “morals” that nonprofits should implement. Although each one is interesting, I found the following three the most important: Moral #1: Don’t just communicate. Market. [Continue Reading…]
What’s It Like To Go To The Chiropractor?
I’ve had scoliosis since I was just a little girl in elementary school. Because my back is a bit more curvy than the average person’s (see my x-ray below), I experience back pain ranging anywhere from dull to excruciating on a regular basis. In the years since my initial diagnosis, I have dealt with my back pain [Continue Reading…]
“No Noise” Packaging Results In Quieter Products
Most of us can agree that we are nearly constantly bombarded with advertisements. Drive down the street, you’ll see billboards. Flip on the television, you’ll see commercials. Power up your laptop, you’ll see ads. Walk through the aisles of Target, you’ll see logos and labels screaming “choose me! buy me!” Screaming. Our world seems to be noisy–very [Continue Reading…]
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