Our world is filled with exclusivity and elitism. There are major barriers to entry in almost every facet of our lives–from the schools we attend, to the airlines we fly, to the organizations we’re a part of, to the trips we can afford, to the clothes we wear. Emphasis, for Abercrombie & Fitch, on the [Continue Reading…]

Marketing for health-related causes is tough. You want your message to reach your target audience, properly inform them, and call them to action if necessary. With the chaos in today’s world, it is very easy, almost expected, for your message to be muddled, changed, or lost altogether. And while some organizations stick to the traditional [Continue Reading…]

I was a Netflix girl for a few years of high school and my freshman year of college. Many cold Winter nights were spent watching countless episodes of Netflixed Grey’s Anatomy episodes…back to back to back. After my freshman year, I cancelled my Netflix subscription. There were moments when I was tempted to renew it, [Continue Reading…]

Most of us can agree that we are nearly constantly bombarded with advertisements. Drive down the street, you’ll see billboards. Flip on the television, you’ll see commercials. Power up your laptop, you’ll see ads. Walk through the aisles of Target, you’ll see logos and labels screaming “choose me! buy me!” Screaming. Our world seems to be noisy–very [Continue Reading…]

Direct marketing is generally annoying, ignored, and disliked. Think television commercials, radio spots, and advertisements in your mailbox. None are paid much attention, and most make it difficult for marketers to measure their ROI. There is something to be said, however, about tangible marketing materials. Things like receiving photos your hired photographer took on a [Continue Reading…]