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12 Examples of Beautiful, Clear, and Unique Packaging

May 15, 2013 by Blair Lamb Filed Under: Uncategorized

I love packaging. I think visual branding is amazing. When it’s done right, it can be unbelievably beneficial to a company’s recognition, equity, and bottom line. Here are 12 excellent examples of beautiful packaging. Each one tells a story, which is your favorite? (Mine is #7!)

1. Waitrose Herbs || I love the way the packages are beautiful, but also informative.

Beautiful Packaging | Blair Blogs

Image from lovelypackage.com || Waitrose Herbs 

2. Frts&Ygrt || Love the name of the brand, first of all. And the way it’s packaged looks absolutely delicious.

Beautiful Packaging | Blair Blogs

Image from thedieline.com || frts&ygrt

3. Trata On Ice || I hate seafood, except for crabs from Maryland. But if I were to like the stuff, it would be because I bought it in the packaging pictured below.

Beautiful Packaging | Blair Blogs

Image from blogof.francescomugnai.com || Trata On Ice

4. Noté || This packaging was originally created because the company wanted to reduce the plastic waste used to package headphones. Lovely.

Beautiful Packaging | Blair Blogs

Image from droold.com || Noté

5. Harriet’s Jolly Nice Ice Cream || A little whimsical, a little quirky, all-around well done. The flavors sound great, too!

Beautiful Packaging | Blair Blogs

Image from bpando.org || Harriet’s Jolly Nice Ice Cream

6. Izze Sparkling Juice || One word: yum! Talk about packaging selling your product for you.

Beautiful Packaging | Blair Blogs

Image from izze.com || Izze Sparkling Juice

7. Festina Watches || This is my favorite. Absolutely genius. The watches are marketed as highly waterproof, so they are sold in pouches of water. The confidence the creators have in their product is wonderful and rare.

Beautiful Packaging | Blair Blogs

Image from boredpanda.com || Festina Profunda Watches

8. Hatziyiannakis Dragee Candy || Apparently a household name in Greece, this candy manufacturer rolled out their well-known product in sleek, modern packaging.

Beautiful Packaging | Blair Blogs

Image from thedieline.com || Hatziyiannakis Dragee Candy

9. Milky || As part of a design contest, the winner created this packaging for cereal and milk. Such a neat concept, and very eye-catching, especially since cereal and milk packages are usually so similar to one another (read:boring).

Beautiful Packaging | Blair Blogs

Image from packagingoftheworld.com || Milky Design Contest, Student work

 10. Maruchan Instant Lunch || This trumps the current Ramen packaging big time.

Beautiful Packaging | Blair Blogs

Image from monomoda.com || Maruchan Instant Lunch

11. Granfarina || This clear, simple packaging proves that even household staples can be presented beautifully.

Beautiful Packaging | Blair Blogs

Image from designlovefest.com || Granfarina

12. Spaghetti Redesign || As part of a school project, Alex Creamer was asked to redesign a spaghetti box. This is what he came up with–it is awesome.

Beautiful Packaging | Blair Blogs

Image from thetoptenz.net || Spaghetti box redesign for school project by Alex Creamer

There are many, many more examples of beautiful and unique packages out there, especially on Pinterest, where I was able to find links to many of the packages I featured on this post. Please, comment below and share your favorite!

Be sure to “Like” my Facebook page to keep up with me as we head into summer!

Comments

  1. Cool Deb says

    May 15, 2013 at 4:38 pm

    love this post Blair. I’d like to follow you as well but for some odd reason, I can’t seem to determine how to do this. Ideas? I got your blog URL from the Elon thread on LinkedIn.

    • Blair Menzel says

      May 15, 2013 at 11:34 pm

      Thanks for checking out my blog. I looked at your earlier today from the same LinkenIn thread…how funny!

      If you scroll to the bottom of my site, there is a “subscribe” option, where my latest posts will be emailed to you.

      xo,
      b

  2. brazilmeetsamerica says

    May 15, 2013 at 10:37 pm

    LOL I loved the last box! SO unique! Packages also come to my attention whenever I buy something.. who doesn’t love beautiful packaging??

    • Blair Menzel says

      May 15, 2013 at 11:33 pm

      The last box is brilliant, I agree! Thanks for commenting, Rebecca.

      xo,
      b

  3. Prof. Mac says

    May 20, 2013 at 7:57 pm

    Blair — laughing. I am a package sucker too:-) As you note, packaging can work hard for a brand — perhaps why Steve Jobs trademarked Apple packaging. .15 out of every $1 spent on product development better contribute to the bottom line … and I think your examples do. Your Blog set a standard — and I will continue to follow you!
    Goes without saying that I am grateful to have had Blair Menzel in three classes at Elon. You were a delight and a great addition to the forum.
    Hope we’ll be in close touch as you launch in the wild blue yonder … you are destined for great things!
    Best,
    Prof. Mac

Trackbacks

  1. This post is for women only. {Sponsored Post} | Blair Blogs says:
    July 11, 2013 at 7:11 pm

    […] a male, you may want to check out another post…this one is ladies only! Perhaps take a look at these awesome, unique package designs or these five examples of amazing health-related marketing. Still with me? Okay, but […]

Hey, I’m Blair!

Blair Lamb | BlairBlogs.com

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I'm a small town Texas transplant, wife, and mom to two. I believe in intentional living in lieu of the world's breakneck pace and write honestly with the hope of encouraging other women. Grab a cup of warm and enjoy!
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